COLOURS & GRAPHICS
Giant Bicycles
3D Colour and graphic design for bicycles and racing apparel.
Designing identity in motion
Colour and graphics that complement the form, express movement and give each design its own character.
Colour and graphics play an important role in defining a bicycle's character. For Giant Bicycles, Hanno Groen developed distinctive colour schemes and graphic designs that work with the geometry of the frame, reinforcing its shape and creating a strong visual identity.
The work extended from bicycles to racing apparel, translating the same design approach across different products.
From Frame to Fabric
Graphics on bicycles and cycling apparel are never static. They follow complex shapes, move with the rider and are often seen at speed. This requires a design approach that considers not only the graphic composition itself, but also how it interacts with different surfaces and forms.
Sharp transitions, flowing lines and prominent logos were used to reinforce the dynamics of the designs while maintaining a clear and consistent brand identity. On the bicycle, the graphics emphasise the geometry of the frame. On the racing apparel, they follow the contours of the body, creating a recognisable visual language across different applications.
The result is a coherent identity that works both in detail and in motion, connecting the bicycle, the rider and the brand.
What we did:
Colour and graphic design for bicycles and racing apparel
Hanno Groen developed colour and graphic designs for a range of Giant projects, including the MCR bicycle and team clothing shown here.
The work focused on translating Giant’s sporting identity into distinctive graphic designs for bicycles and apparel.
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