Product Developers & Designers

Form follows process

30+ years experience across

hardware

mobility

lighting

public space

luxury goods

Groen Boothman is an industrial design studio in Amsterdam, working from concept to product. We design, develop and advise across the full journey: hardware, mobility, lighting, watches and soft goods, from hard materials to advanced textiles.

Form and engineering
are inseparable.

At Groen Boothman, form and engineering are inseparable. As an industrial design studio, we develop physical products where form, function, material and production logic come together.

We work with established brands and early-stage founders alike. The approach remains the same, whatever the scale: clear thinking, close development and a hands-on process from first idea to refined outcome.

The result is work with clarity and longevity, arriving early and aging well. An outcome based on how we think, not how we style.

“

They have a unique ability to think out of the box and offer fresh perspectives that truly elevate the final product. I would highly recommend this design firm to anyone looking for a team of experts who truly know how to deliver results!

K. Raaijmakers Signify

From strategy.
to detail.

Groen Boothman was founded by Hanno Groen, aerospace engineer and Royal Academy of Art graduate, and Joanna Boothman, industrial designer.

We work independently or alongside existing teams, from early strategy to final development.

The scale and stage of each project determines the scope, from focused assignments to full development trajectories.

Close collaboration, from day one.

Selected Projects

Selected work across scales, materials and industries. Different questions, one approach: clear thinking, strong form and a realistic path to production.