Everless smartbag design Joanna Boothman Groen & Boothman Amsterdam
Textile Innovations - Everless SmartBag - The Shopping Bag Re-invented

technique meets emotion

Groen & Boothman is an agency for industrial design and strategic creative direction led by Hanno Groen and Joanna Boothman, based in Amsterdam, The Netherlands.

We are seasoned designers and advisors, combining extensive technical knowhow with a deep understanding of human behavior to make the optimal connection between people, products and technology.  

We help brands and organizations to create value with product design, research, design thinking, developing strategies, branding and smart portfolio management.

 

capture hearts with your proposition

Our 25+ years of experience creating successful, innovative products for renowned brands and consultancies in The Netherlands and abroad have given us extensive know-how and a sharp helicopter-view over all aspects involved in the design process, from first idea to final retail presence.

Whether you are looking for an excellent design, an independent advice, a fresh view or practical know-how to support your project, just get in touch to share your thoughts and ideas.

Things often start over a cup of coffee, so why not come by for a chat or let’s plan a call.

 

Get in touch                   Learn more

Generative design luxury watch design Hanno Groen door Groen Boothman Amsterdam
Exclusivity to the Next Level - Kromm Fourth Industrial Revolution Luxury Watches and Straps

technique meets emotion

Groen & Boothman is an agency for industrial design and strategic creative direction led by Hanno Groen and Joanna Boothman, based in Amsterdam, The Netherlands.

We are seasoned designers and advisors, combining extensive technical knowhow with a deep understanding of human behavior to make the optimal connection between people, products and technology.  

We help brands and organizations to create value with product design, research, design thinking, developing strategies, branding and smart portfolio management.

capture hearts with your proposition

Our 25+ years of experience creating successful, innovative products for renowned brands and consultancies in The Netherlands and abroad have given us extensive know-how and a sharp helicopter-view over all aspects involved in the design process, from first idea to final retail presence.

Whether you are looking for an excellent design, an independent advice, a fresh view or practical know-how to support your project, just get in touch to share your thoughts and ideas.

Things often start over a cup of coffee, so why not come by for a chat or let’s plan a call.   


Get in touch       Learn more

Read More..
Everless smartbag design Joanna Boothman Groen & Boothman Amsterdam
Everless Smartbag
generative design luxury watch by Hanno Groen and Joanna Boothman Groen Bootman design agency Amsterdam
Luxury Watches
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Dutch Letterbox (photo: Jan Dirk van der Burg/De Beeldunie)
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Generative Design
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Dutch letter box Nederlandse brievenbus tpg post design Joanna Boothman NPK Groen Boothman Amsterdam foto Jan Dirk van der Burg Beeldunie
Design of the Dutch Letterbox - TPG Post (photo: Jan Dirk van der Burg/De Beeldunie)
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Goodbye Uniformity - The Creatures - Generative Design Bracelets
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Giving Personality to Products - Quantified Sensors
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Creating Brilliance in Precious Metal - Generative Design Jewelry - Elements Collection
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Creating a Brand-Driven Design Language for the Future - Advanced Design
Hema Bathroom Accessories design Joanna Boothman NPK Groen Boothman design agency Amsterdam
Clean & Sensual - Bathroom Accessories for Hema
Asics Ayama shoes design by Joanna Boothman Groen Boothman amsterdam
A Creative Platform - Asics Performance Footwear
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Sustainable by Design - Yacht Tables
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Electronic Luggage Tag and Tracker
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Two-Wheeler Projects - Bicycles and Accessories
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