30+ years experience across
Groen Boothman is an industrial design and product development studio in Amsterdam, working from concept to product. We design, develop and advise across the full journey: hardware, mobility, lighting, luxury products and soft goods, from hard materials to advanced textiles.
Form and engineering
are inseparable.
At Groen Boothman, form and engineering are inseparable. As an industrial design and development studio, we develop physical products where form, function, material and production logic come together.
We work with established brands and early-stage founders alike. The approach remains the same, whatever the scale: clear thinking, close development and a hands-on process from first idea to refined outcome.
The result is work with clarity and longevity, arriving early and aging well. An outcome based on how we think, not how we style.
They have a unique ability to think out of the box and offer fresh perspectives that truly elevate the final product. I would highly recommend this design firm to anyone looking for a team of experts who truly know how to deliver results!
From strategy.
to detail.
Groen Boothman was founded by Hanno Groen, aerospace engineer and Royal Academy of Art graduate, and Joanna Boothman, industrial designer.
We work independently or alongside existing teams, from early strategy to final development.
The scale and stage of each project determines the scope, from focused assignments to full development trajectories.
Close collaboration, from day one.
Selected Design Projects
Selected industrial design and product development work across public space, mobility, soft goods and hardware. Different questions, one approach: clear thinking, strong form and a realistic path to production..
Signify Wing Light
3D-printed lighting concept combining Philips Hue atmosphere with functional downlight.
Yamaha Atlas
Concept motorcycle exploring luggage, form language and full-scale clay development.
Hema Bathroom Accessories
Everyday bathroom accessories with clear function, soft geometry and production-ready detailing.
Suit Rollor for Rollor
Garment bag design and development from early concept to production-ready detailing.
LET'S WORK TOGETHER
Have a project in mind?
Tell us what you are working on. We are happy to think along.