Designing for a life less ordinary

“Whatever we do, we don’t do ordinary.” When we decided to team up and start Groen & Boothman, we didn’t have to think very hard to agree about our purpose. 

There is too much of ordinary in life already. It’s the extraordinary that makes life exciting. The beautiful, cleverly designed extraordinary. The things that break the mould, stretch the imagination and help enrich the world. These things are too rare. They shouldn’t be. There need to be more of them. That is why we’re out here. It’s the very reason why we became designers in the first place and why we joined forces together, as a synergy of hybrid backgrounds.

Fusing aeronautical engineering, industrial design, art academy and years of experience working with international clients. Our versatile mix of skills and interests allows us to think across disciplinary borders and explore uncharted territory for exceptional ideas. Freeing us to re-think, re-invent and take product design to the next level. 

Adding extraordinary value to your brand. Adding extraordinary pleasure to people’s lives. That is our story. Have a look at our portfolio, or call us for a chat & a presentation. Let’s see how we can create a life less ordinary together.

Designing for a life less ordinary

“Whatever we do, we don’t do ordinary.” When we decided to team up and start Groen & Boothman, we didn’t have to think very hard to agree about our purpose. 

There is too much of ordinary in life already. It’s the extraordinary that makes life exciting. The beautiful, cleverly designed extraordinary. The things that break the mould, stretch the imagination and help enrich the world. These things are too rare. They shouldn’t be. There need to be more of them. That is why we’re out here. It’s the very reason why we became designers in the first place and why we joined forces together, as a synergy of hybrid backgrounds.

Fusing aeronautical engineering, industrial design, art academy and years of experience working with international clients. Our versatile mix of skills and interests allows us to think across disciplinary borders and explore uncharted territory for exceptional ideas. Freeing us to re-think, re-invent and take product design to the next level. 

Adding extraordinary value to your brand. Adding extraordinary pleasure to people’s lives. That is our story. Have a look at our portfolio, or call us for a chat & a presentation. Let’s see how we can create a life less ordinary together.

Read More..
etag-luggage-tag-groen-&-boothman-design-amsterdam-4

Etag

Electronic Luggage Tag & Tracker

E-tag
View More
etag-luggage-tag-groen-&-boothman-design-amsterdam-2

Etag

Electronic Luggage Tag & Tracker

E-tag
etag-luggage-tag-groen-&-boothman-design-amsterdam-2

Etag

Electronic Luggage Tag & Tracker

E-tag

Partner and sparring-partner for design and creative direction activities. We take on projects from concept studies, to fully detailed product design for production.