This story served as a guide for the ASICS footwear designers in Japan and a design check for the European ASICS team of marketeers and colour/materials specialists. It was important to provide open-ended inspiration that the Asics designers could build upon and make their own.

A number of creative sparks emerged, such as a ‘bold heel delivery’, ‘dynamic layering’ and ‘fluid lines’. These ideas helped give shape to the collection of 7 models for the season but also formed a foundation for designs for years to come. Even a new asymmetrical model called  ‘Courage’ was developed, shown here with an original new lacing concept; a star-burst pattern with lucky charms, also designed by Joanna.