Marketing and innovation are not inherently at odds, but the pressures and practices associated with traditional marketing can stifle the creative processes essential for true innovation. By recognizing and addressing these challenges, companies can create an environment where both marketing and innovation thrive, leading to sustained success and groundbreaking advancements.

Concept studies are a widely used tool in automotive design but often underestimated in other design disciplines because they are sometimes seen as preliminary or theoretical, rather than practical or actionable.

At Groen & Boothman we have been involved in several advanced design projects which resulted in concept studies that push the limits of design and technology. We think more industries should do concept studies because they are a very useful tool which pays itself back for several reasons.

In the vast landscape of design agencies, small firms often stand out as hidden gems, offering a personalized touch and innovative solutions that larger counterparts may struggle to match. While big agencies have their merits, there are distinct advantages to partnering with a small design agency. From enhanced creativity to streamlined communication, let’s explore why collaborating with a small design agency can be a game-changer for businesses and individuals alike.

In the world of design, there are few movements as distinctive and influential as Dutch Design. Renowned for its minimalistic aesthetic, functional approach, and emphasis on experimentation, Dutch Design has left an indelible mark on various creative fields, ranging from furniture and architecture to fashion and graphic design. Originating in the Netherlands in the late 20th century, Dutch Design has evolved into a global phenomenon, celebrated for its unique blend of innovation, pragmatism, and cultural relevance.