Product Design & Development
Design and development for physical products
From first idea to production-ready solution
From our Amsterdam studios, we design and develop physical products from early concept through to prototyping and production.
Form, function, construction and production-logic come together, helping us translate design intent into well-resolved manufacturable products, without losing sight of brand and user experience.
Our approach brings together industrial design, engineering, materials and manufacturing from the start.
Design and engineering are inseparable
A product is more than its outer look.
How parts connect, how forces move through a structure, how something is assembled, handled or maintained all influence the final design. We work through these questions early, resolving user-insights, product architecture, mechanisms and technical detail.
We develop these aspects together from the beginning. Form, function, construction, materials, manufacturing and cost continuously inform one another as the design develops.
Depending on the project, our role can range from product strategy and concept development to prototyping, technical detailing and production development..
From idea to physical product
Ideas become clearer when they become tangible.
We use sketches, CAD, models and prototypes to test proportion, usability, mechanisms and construction while there is still room to explore.
Early models may be quick and rough; later prototypes become increasingly precise. Each stage answers different questions and gives us something concrete to evaluate, refine and build on.
Designing how
products move
Movement can define how a product is understood and used — how it opens, folds, adjusts, flexes or connects.
We are experts in designing these interactions; deliberately, balancing geometry, mechanisms and material behaviour to create mechanisms and movements that feel intuitive and work reliably.
Folding stand
Developing a controlled movement from a simple arrangement of parts.
Flexible structure
Using geometry and material behaviour to create controlled deformation from a single sheet of material.
Generated structure
An algorithmically generated inner structure designed to combine flexibility with controlled form.
Design for assembly
Exploring how individual components come together efficiently, intuitively and with as few unnecessary operations as possible.
Form follows process
We believe form becomes stronger when it grows out of the way a product works and is made.
Manufacturing processes, materials, assembly methods, tolerances and structural requirements are therefore not constraints added after the design. They are active design tools.
A moulding split, an extrusion direction, a printed structure or a simple bent component can all become part of the identity of a product.
The final result may appear simple, while a considerable amount of development sits underneath.
From prototype to production
A strong concept only becomes a successful product when it can be manufactured reliably.
As the design matures, we translate concepts into production-ready geometry, technical details and specifications. We work with manufacturers and specialist suppliers to evaluate prototypes, refine components and solve production issues.
This allows design intent, technical performance and manufacturability to develop together until the product is ready to move into production.
Selected Design Projects
FireFly Climate Sensors
hardware, product architecture, engineering, production
Kromm Mass Customized Watches
precision, generative design, engineering, manufacturing
Signify 3D-Printed WingLight —
form, additive manufacturing, lighting, technical development
Developing a physical product?
We work with companies, manufacturers and creative teams on new products and product families.
From early concept and design direction to prototypes, engineering and production development.