Design-led.
Process-driven.

Groen Boothman is a senior product design and development studio led by Joanna Boothman and Hanno Groen.

We design, develop and advise on physical products, from early concept to production-ready detail.

Our work brings form, engineering, materials and production logic together, creating products with clarity, character and lasting value.

We work hands-on, closely and directly. That means ideas are tested early, decisions stay grounded, and design intent is carried through from the first sketch to the final detail.

Joanna Boothman industrial designer
Hanno Groen Industrial designer

Joanna Boothman

Co-founder & Industrial Designer

Trained in Industrial Design at Carleton University in Ottawa, Canada, Joanna brings material knowledge, product development expertise and a sharp eye for detail to every project.

With a particular flair for textiles, she bridges soft and hard product worlds, working skilfully across softgoods as well as hard materials and fabrication processes.

Hanno Groen

Co-founder & Product Developer

With a background in aeronautical engineering and a cum laude degree from the Royal Academy of Art in The Hague, Hanno combines design sensitivity with engineering rigour.

He guides products from early concept to technical refinement, connecting form, structure, materials and production logic into coherent, manufacturable solutions.

Groen Boothman product developers designers studio Amsterdam

Form &
engineering

considered together

For us, form is never separate from how something works, how it is made, or how it will be used.

Every decision is shaped by material behaviour, production logic, ergonomics, market understanding and visual clarity.

This approach allows us to move fluidly between concept, design development and technical detailing, keeping the product coherent from first idea to final execution.

Grasshopper programming for luxury design watch
Experience across brands, sectors and production realities.
“
Groen Boothman has proven to be extremely knowledgeable, experienced and of course creative. The FireFly product that they designed is a true eye-catcher and has become a flagship product within our portfolio.
P. Kengen Quantified Sensor Technology
Hands-on product development process with textile materials and pattern paper

Hands-on.
Focused.
Closely involved.

We work with companies, founders and teams who want to create physical products with clarity, precision and character.

Whether the challenge is an early idea, a product that needs refinement, or a design that has to move towards production, we can help shape the next step.

LET'S WORK TOGETHER

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