The synergy to create the extraordinary

Groen & Boothman is the collaboration between established industrial designers Hanno Groen and Joanna Boothman. After working synergetically together on a project basis, we joined forces to become a design duo in 2019. Having worked behind the scenes for various known- and lesser known brands and renowned consultancies, we decided to specialize in design and creative direction that fuse beauty and technique. 

There is a lot of synergy in how we work, technically and personally. Nothing makes us happier than to share our ideas with clients who are as determined as us to reach for the extraordinary. 

Our extensive experience and versatility enable us to tackle projects in diverse categories. From motorcycles, furniture and public design to watches, wearables, jewellery, home- and lifestyle accessories and other products/objects that trigger the senses. 

 

Breathing new life into materials & techniques is part of our DNA

We are living in extraordinary times. Over the last two decades, the 3D digital revolution has provided new form-giving possibilities which our design-ancestors could only have dreamt of.

We find ourselves at the dawn of the 4th Industrial Revolution, a new era where designers can be liberated from traditional mass production-thinking, with advanced design-tools that permit infinite shape-freedom. This is opening doors to new, exciting and sophisticated forms and solutions with an unprecedented level of complexity and refinement, which until recently were impossible to create. 

 

We breathe life into objects using sketching, advanced computer design and animation techniques

Our constant research into forms and techniques makes us front-runners in using these advanced design tools. Combining generative/parametric design with animation techniques and traditional CAD technology, actually a new way of designing, is allowing us to re-interpret and even reinvent many products. Our pioneering work is characterized by aesthetic innovation and sophisticated solutions. This is our way to breathe new life into materials and create original desirable designs that elevate brands.

Get in touch to see what G&B can do for you.

The synergy to create the extraordinary

Groen & Boothman is the collaboration between established industrial designers Hanno Groen and Joanna Boothman. After working synergetically together on a project basis, we joined forces to become a design duo in 2019. Having worked behind the scenes for various known- and lesser known brands and renowned consultancies, we decided to specialize in design and creative direction that fuse beauty and technique. 

There is a lot of synergy in how we work, technically and personally. Nothing makes us happier than to share our ideas with clients who are as determined as us to reach for the extraordinary. 

Our extensive experience and versatility enable us to tackle projects in diverse categories. From motorcycles, furniture and public design to watches, wearables, jewellery, home- and lifestyle accessories and other products/objects that trigger the senses. 

 

Breathing new life into materials & techniques is part of our DNA

We are living in extraordinary times. Over the last two decades, the 3D digital revolution has provided new form-giving possibilities which our design-ancestors could only have dreamt of.

We find ourselves at the dawn of the 4th Industrial Revolution, a new era where designers can be liberated from traditional mass production-thinking, with advanced design-tools that permit infinite shape-freedom. This is opening doors to new, exciting and sophisticated forms and solutions with an unprecedented level of complexity and refinement, which until recently were impossible to create. 

 

We breathe life into objects using sketching, advanced computer design and animation techniques

Our constant research into forms and techniques makes us front-runners in using these advanced design tools. Combining generative/parametric design with animation techniques and traditional CAD technology, actually a new way of designing, is allowing us to re-interpret and even reinvent many products. Our pioneering work is characterized by aesthetic innovation and sophisticated solutions. This is our way to breathe new life into materials and create original desirable designs that elevate brands.

Get in touch to see what G&B can do for you.

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