Hanno Groen Joanna Boothman

Groen & Boothman Design & Creative Direction

Groen & Boothman Design & Creative Direction is the collaboration between established designers Hanno Groen and Joanna Boothman, a Dutch/Canadian duo with decades of experience in product/industrial design and creative direction. Having worked behind the scenes for various known- and lesser known brands and consultancies, in 2019 we combined our strengths to form a small but fine agency focusing on creating cutting-edge aesthetics and heightened emotional connection in products/objects. 

Successful brands are often built on legendary products. Whether it’s the iPhone or the Kikkoman bottle, they are the result of a development process where all stakeholders -marketing, branding, engineering, supply, design and others- have gone to their max. 

Experienced designer eyes

Groen & Boothman Design & Creative Direction’s broad experience and deeply rooted knowledge enables us to skillfully navigate this process, from first idea through to point of sale presentation, turning raw materials into successful objects of desire. 

We can support you at different points in this process. With a background that fuses industrial design, aeronautical- and mechanical engineering and art academy, we are a strong technical, as well as conceptual partner with a well developed feeling for the commercial and strategic aspects of product development. 

Hanno’s career spans from the space industry to motorcycle and jewelry design, as designer and creative director. Hanno is a hands-on high-tech craftsman with a deep understanding, not only of the design process but also of the emotional relationship between people, brands and products. Bio Hanno Groen

Joanna is an experienced, versatile designer; skilled at designing and styling ‘hard’ products like the Dutch Letterbox, as well as designing and developing ‘soft’ goods. She is especially adept at exploring and working with the latest sustainable materials and techniques to create new form language and aesthetic expression for products and brands.  Bio Joanna Boothman

Our portfolio covers diverse product categories, from motorcycles, furniture and public design to watches, wearables, jewellery, home- and lifestyle accessories  with a common thread of bringing beauty and technique together in products meant to be enjoyed for generations to come.

Get in touch to see what Groen and Boothman can do for your company.

Hanno Groen Joanna Boothman

Groen & Boothman Design & Creative Direction

Groen & Boothman Design & Creative Direction is the collaboration between established designers Hanno Groen and Joanna Boothman, a Dutch/Canadian duo with decades of experience in product/industrial design and creative direction. Having worked behind the scenes for various known- and lesser known brands and consultancies, in 2019 we combined our strengths to form a small but fine agency focusing on creating cutting-edge aesthetics and heightened emotional connection in products/objects. 

Successful brands are often built on legendary products. Whether it’s the iPhone or the Kikkoman bottle, they are the result of a development process where all stakeholders -marketing, branding, engineering, supply, design and others- have gone to their max. 

Experienced designer eyes

Groen & Boothman Design & Creative Direction’s broad experience and deeply rooted knowledge enables us to skillfully navigate this process, from first idea through to point of sale presentation, turning raw materials into successful objects of desire. 

We can support you at different points in this process. With a background that fuses industrial design, aeronautical- and mechanical engineering and art academy, we are a strong technical, as well as conceptual partner with a well developed feeling for the commercial and strategic aspects of product development. 

Hanno’s career spans from the space industry to motorcycle and jewelry design, as designer and creative director. Hanno is a hands-on high-tech craftsman with a deep understanding, not only of the design process but also of the emotional relationship between people, brands and products. Bio Hanno Groen

Joanna is an experienced, versatile designer; skilled at designing and styling ‘hard’ products like the Dutch Letterbox, as well as designing and developing ‘soft’ goods. She is especially adept at exploring and working with the latest sustainable materials and techniques to create new form language and aesthetic expression for products and brands.  Bio Joanna Boothman

Our portfolio covers diverse product categories, from motorcycles, furniture and public design to watches, wearables, jewellery, home- and lifestyle accessories  with a common thread of bringing beauty and technique together in products meant to be enjoyed for generations to come.

Get in touch to see what Groen and Boothman can do for your company.

 

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More Projects

Generative design luxury watch design Hanno Groen door Groen Boothman design agency Amsterdam
Kromm Luxury Watches
Nederlandse brievenbus design Joanna Boothman NPK Groen Boothman design agency Amsterdam
Dutch Letterbox
Motorcycle Concept Study
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