Design of Innovative Softgoods ever less smartbag groen boothman amsterdam

We specialize in creating innovative solutions and beautiful details for soft goods, blending craftsmanship and design seamlessly.

Our hands-on process encompasses thorough research, concept creation, iterative mock-ups, prototyping and design for manufacturing. We actively engage in dialogue with suppliers and fabricators to ensure optimal results. Moreover, we pride ourselves in exploring & experimenting with the latest sustainable textiles, materials and processes.

Everless Smartbag - The Shopping Bag Re-invented

Design and development of the patented Everless collapsible SmartBag. A strategically compact & convenient alternative to single-use plastic bags. Designed to support the brand philosophy of ‘conscientious convenience’ by nudging consumers to be more sustainable in their shopping habits. The innovative collapsible SmartBag offers a strong, ultra-lightweight, flexible and compact solution. 

Hard meets soft

A sketch expresses the design brief: How to get a big bag into a small case without stuffing or difficult folding? To this end, Joanna began exploring, experimenting and prototyping and ultimately came up with a sophisticated folding solution. Numerous working prototypes were made and evaluated. The invention was fine-tuned into a manufacturable industrial design. The result reflects her aim to deliver a clear, recognizable design offering Everless numerous options for future customization. 

Soft goods expertise 

This project from Joanna’s portfolio involved research, invention, design, development and high-tech fabrics engineering, as well as close collaboration with suppliers for prototyping and production.

The design and development of softgood is hands-on. Craft, precision and design came together in order to create a sophisticated folding solution. The challenge of collapsing the soft fabric into a semi-rigid outer case is resolved in a precise technical way. At the same time the fabric with it’s folds has its own unique structure, which is geometric, tactile and dynamic

Many thanks to Ronald Lewerissa at Generous Minds and Dyana van der Pols and Michelle Kuipers for their support.

Everless.com

Everless collapsible smartbag design sketch Joanna Boothman Groen Boothman Amsterdam
How to get a big bag into a small case without stuffing or difficult folding?

Everless SmartBag

Design and development of the patented Everless collapsible SmartBag. A strategically compact & convenient alternative to single-use plastic bags. Designed to support the brand philosophy of ‘conscientious convenience’ by nudging consumers to be more sustainable in their shopping habits. The innovative collapsible SmartBag offers a strong, ultra-lightweight, flexible and compact solution. 

Hard meets soft

A sketch expresses the design brief: How to get a big bag into a small case without stuffing or difficult folding? To this end, Joanna began exploring, experimenting and prototyping and ultimately came up with a sophisticated folding solution. Numerous working prototypes were made and evaluated. The invention was fine-tuned into a manufacturable industrial design. The result reflects her aim to deliver a clear, recognizable design offering Everless numerous options for future customization. 

Soft goods expertise 

This project from Joanna’s portfolio involved research, invention, design, development and high-tech fabrics engineering, as well as close collaboration with suppliers for prototyping and production.

The design and development of softgood is hands-on. Craft, precision and design came together in order to create a sophisticated folding solution. The challenge of collapsing the soft fabric into a semi-rigid outer case is resolved in a precise technical way. At the same time the fabric with it’s folds has its own unique structure, which is geometric, tactile and dynamic

Many thanks to Ronald Lewerissa at Generous Minds and Dyana van der Pols and Michelle Kuipers for their support.

Everless.com

 

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Soft goods design & development - One of our specialties

Trust Groen & Boothman to bring your design vision to life with cutting-edge soft goods solutions that unite style, functionality, and sustainability.

Everless smartbag design Joanna Boothman Groen Boothman Amsterdam
Everless smartbag softgood design Joanna Boothman Amsterdam

More Projects

Giant colour and graphics design Hanno Groen by groen boothman amsterdam
Giant Bicycles
Asics Ayama shoes design by Joanna Boothman Groen Boothman amsterdam
Asics Running
Luxury watch strap concept design by Joanna Boothman Groen Boothman design Amsterdam
Watchstraps

More Projects

Asics Ayama shoes design by Joanna Boothman Groen Boothman amsterdam
Asics Running
Giant colour and graphics design Hanno Groen by groen boothman amsterdam
Giant Bicycles
Luxury watch strap concept design by Joanna Boothman Groen Boothman design Amsterdam
Watchstraps
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