Everless smartbag design Joanna Boothman Design Amsterdam
Everless smartbag design Joanna Boothman Design Amsterdam

Everless Smartbag - The Shopping Bag Re-invented

Design and development of the innovative SmartBag, a strategically compact & convenient alternative to single-use plastic bags. Designed to support the brand philosophy of ‘conscientious convenience’ by nudging consumers to be more sustainable in their shopping habits.The collapsible SmartBag offers a strong, ultra-lightweight, flexible and compact solution. 

Hard meets soft

A sketch expresses the design brief: How to get a big bag into a small case without stuffing or difficult folding? To this end, Joanna began exploring, experimenting and prototyping and ultimately came up with a sophisticated folding solution. Numerous working prototypes were made and evaluated. The invention was fine-tuned into a manufacturable industrial design. The result reflects her aim to deliver a clear, recognizable design offering Everless numerous options for future customization. 

Soft goods expertise 

This project from Joanna’s portfolio involved research, invention, design, development and high-tech fabrics engineering, as well as close collaboration with suppliers for prototyping and production.

The design and development of softgood is hands-on. Craft, precision and design came together in order to create a sophisticated folding solution. The challenge of collapsing the soft fabric into a semi-rigid outer case is resolved in a precise technical way. At the same time the fabric with it’s folds has its own unique structure, which is geometric, tactile and dynamic

Many thanks to Ronald Lewerissa at Generous Minds and Dyana van der Pols and Michelle Kuipers for their support.

go.everless.com

How to get a big bag into a small case without stuffing or difficult folding?

Everless SmartBag

Design and development of the innovative SmartBag, a strategically compact & convenient alternative to single-use plastic bags. Designed to support the brand philosophy of ‘conscientious convenience’ by nudging consumers to be more sustainable in their shopping habits.The collapsible SmartBag offers a strong, ultra-lightweight, flexible and compact solution. 

Hard meets soft

A sketch expresses the design brief: How to get a big bag into a small case without stuffing or difficult folding? To this end, Joanna began exploring, experimenting and prototyping and ultimately came up with a sophisticated folding solution. Numerous working prototypes were made and evaluated. The invention was fine-tuned into a manufacturable industrial design. The result reflects her aim to deliver a clear, recognizable design offering Everless numerous options for future customization. 

Softgoods expertise 

This project from Joanna’s portfolio involved research, invention, design, development and high-tech fabrics engineering, as well as close collaboration with suppliers for prototyping and production.

The design and development of softgood is hands-on. Craft, precision and design came together in order to create a sophisticated folding solution. The challenge of collapsing the soft fabric into a semi-rigid outer case is resolved in a precise technical way. At the same time the fabric with it’s folds has its own unique structure, which is geometric, tactile and dynamic

Many thanks to Ronald Lewerissa at Generous Minds and Dyana van der Pols and Michelle Kuipers for their support.

https://www.instagram.com/everless_japan/

Read More..
The innovation behind the foldable SmartBag is the clever, convenient way it collapses into a small case after use…

Invention and development of a patented solution

Everless smartbag design Joanna Boothman Design Amsterdam

Soft goods design & development is an area of expertise at Groen & Boothman. Creating innovative solutions and details for softgoods is a hands-on process where craft and design come together.

The innovation behind the foldable SmartBag is the clever, convenient way it collapses into a small case after use…
The unique folding system allows it to fit seamlessly into the pocket. Making it easy to always have on you

Invention and development of a patented solution

SmartBag story by Everless

Soft goods design & development - One of our specialties

This is an area of expertise at Groen & Boothman. Creating innovative solutions and details for soft goods, is a hands-on process where craft and design come together. The process includes research and concept creation, iterative mock-ups and prototyping and dialogue with suppliers and fabricators. 

These days circularity of products is a must. We are working with the latest environmentally-friendly textiles and processes, and constantly researching; pioneering to create attractive and sophisticated soft goods solutions.

More Projects

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