Design and development of the innovative SmartBag, a strategically compact & convenient alternative to single-use plastic bags. Designed to support the brand philosophy of ‘conscientious convenience’ by nudging consumers to be more sustainable in their shopping habits.The collapsible SmartBag offers a strong, ultra-lightweight, flexible and compact solution.
Hard meets soft
A sketch expresses the design brief: How to get a big bag into a small case without stuffing or difficult folding? To this end, Joanna began exploring, experimenting and prototyping and ultimately came up with a sophisticated folding solution. Numerous working prototypes were made and evaluated. The invention was fine-tuned into a manufacturable industrial design. The result reflects her aim to deliver a clear, recognizable design offering Everless numerous options for future customization.
Softgoods expertise
This project from Joanna’s portfolio involved research, invention, design, development and high-tech fabrics engineering, as well as close collaboration with suppliers for prototyping and production.
The design and development of softgood is hands-on. Craft, precision and design came together in order to create a sophisticated folding solution. The challenge of collapsing the soft fabric into a semi-rigid outer case is resolved in a precise technical way. At the same time the fabric with it’s folds has its own unique structure, which is geometric, tactile and dynamic
Many thanks to Ronald Lewerissa at Generous Minds and Dyana van der Pols and Michelle Kuipers for their support.
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