Electronic Luggage Tag & Tracker for Eviate

Design and detailing of connected personal travel accessories, that offer convenience and security for travelers and airlines. This electronic luggage tag, eTag, was designed to work within the highly complex framework of airline systems.
electronic luggage tag design sketch by Joanna Boothman

Design and detailing of connected personal travel accessories, that offer convenience and security for travelers and airlines. This electronic luggage tag, eTag, was designed to work within the highly complex framework of airline systems.

eTag is the electronic version of the paper bar-code, designed to be fully compatible with the stringent requirements of airport check-in and luggage handling systems. Using an app travellers can conveniently check in their suitcase at home by uploading their travel details to their eTag. At the airport they can simply drop-off their case, avoiding long lines and saving time.

Recognizable design

A bold recognizable design was created for this new type of IoT device by startup brand Eviate, boasting a double e-ink screen and an ultra strong housing Numerous prototypes were tested to come up with the most secure way to fasten it to different types of luggage. The resulting flexible loop flows seamlessly from the rigid main body of the eTag. The overall design is clean and smooth with well-rounded edges to ensure robustness.

The eTrack device goes inside the suitcase, allowing it to be tracked via a smartphone app. Travellers can feel a sense of security knowing where their luggage is at all times. The design language relates to the smooth minimalism of the eTag and includes a sturdy clip for fixation to the inside of the suitcase. 

Both designs offer airlines customization possibilities though colour and branding. 

electronic luggage tag electronics design

The Etag design project involved

Setting up a detailed program of requirements

Research and understanding of airport luggage handling systems

Ideation sketching, creation of design proposals

Shape development and design refinement in close dialogue with electronics developer

Research and sourcing of the right plastics to withstand the rigours of luggage handling and extreme temperatures

Design and engineering for production in dialogue with suppliers and with KLM/Air France

Supervision of 0-series production

Joanna Boothman together with Mark Schulte at Dwarsontwerp

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