Whilst working at npk design, Joanna Boothman made numerous designs for Tacx, expert producer of high quality bicycle accessories. Examples shown here comprise a bottle cage and a number of specific accessories for Tacx’s innovative home-trainers. These include handlebar-mounted computers, an integrated brake unit and a front wheel support. A main challenge was to create a cohesive and recognizable aesthetic for products with diverse functions, that should all be used together on and around the bicycle.

These expressive designs for Tacx are inspired by movement. They feature flowing, curvilinear forms and sweeping lines, that emphasize the dynamics of cycle sports and bicycle design. The VR computers seem to perch on the handlebars, as if ready to take-off. The integrated cylindrical brake-unit is designed such that the back wheel appears to carve right through it at high speed. The arched form of the ‘Skyliner’ seems poised to jump forward. It was also designed to function as convenient carrying handle for storing the trainer. These design features serve to enhance the home training experience.

The ‘Uma’ bottle cage is a curved, light-weight sweeping design.

Tacx.com