Hanno Groen Joanna Boothman Amsterdam Watch strap Design
Hanno Groen Joanna Boothman Amsterdam Watch strap Design

Watch Strap Collection for Kromm

A dedicated strap collection for Kromm watches, the first mechanical watch collection ever designed using fourth industrial revolution technology. Pushing the boundaries of luxury design to the next level, with a new approach to creating singular 1-of-1 timepieces, each as individual as the wearer.

Hanno and Joanna set out to create a signature watch strap collection, using a similar approach to aesthetics and technology. By paying particular attention to craft, playfulness and tactility, the resulting collection enhances the unique design of the watch itself and provides users with versatility in personal styling.

The straps connect to a unique strap mechanism specially designed for within the watch-casing.

Watch Strap Collection for Kromm

A dedicated strap collection for Kromm watches, the first mechanical watch collection ever designed using fourth industrial revolution technology. Pushing the boundaries of luxury design to the next level, with a new approach to creating singular 1-of-1 timepieces, each as individual as the wearer.

Hanno and Joanna set out to create a signature watch strap collection, using a similar approach to aesthetics and technology. By paying particular attention to craft, playfulness and tactility, the resulting collection enhances the unique design of the watch itself and provides users with versatility in personal styling.

The straps connect to a unique strap mechanism specially designed for within the watch-casing.

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Hanno Groen Joanna Boothman Design Creative Direction Amsterdam Watch strap designs
Two signature straps from the Kromm collection
Hanno Groen Joanna Boothman Design Creative Direction Amsterdam Watch strap designs
Hanno Groen Joanna Boothman Design Creative Direction Amsterdam Watch strap designs
Early concept sketches
Hanno Groen Joanna Boothman Design Creative Direction Amsterdam Watch strap designs