Generative Design Watches for Kromm
Generative Design Luxury Watches for Kromm
Generative Design Luxury Watches for Kromm
Kromm Watches are the first mechanical watches ever designed and produced using Fourth Industrial Revolution generative design technology. Pushing the boundaries of luxury design, Kromm introduces a new approach to creating singular 1-of-1 timepieces, a new archetype, were each watch is as individual as the wearer.
Exclusivity to the Next Level
Even if you buy an exclusive high-end luxury watch from Swiss top brands like Patek Philippe, Richard Mille, or Audemars Piguet, you are probably buying a copy of the original prototype. At Kromm, every watch produced has a slightly different shape derived from an algorithm that influences a Master Shape. This means that each Kromm watch is truly unique. This is achieved with advanced mass customization technology that programs CNC machines to produce the bezel, casing, and crystal in automated series production.
Each Watch as Unique as a Fingerprint
Nature is a designer without equal. Every leaf, branch, and tree is unique and never accidental. Form seamlessly flows into function, creating millions of unique variations. In homage to nature, Kromm watches are crafted in the same unbridled yet highly controlled way, free from repetition or restriction to shape or symmetry. The Kromm watch is the ultimate expression of the personal and exclusive.
Self-Locking Strap Mechanism
For the Kromm watch, we also designed a unique self-locking strap mechanism, which facilitates quick changes of straps and bracelets. The miniature mechanism is based on the technical principle of classic self-locking gate latches used to close garden fences.
More details and expected launch: 2025. Technical support by nSize.
Contact us directly for more info about The Kromm Watch.
A whole new approach to watch casing design
The big challenge in the project was to integrate the mass customization of different shapes into the production process. After a long search for the right partners, this was realized in close cooperation with a chain of Swiss and Dutch suppliers and developers for the high-tech industry. Together, we developed a new methodology for automated production, where machines program machines to create unique casings in series using high-precision CNC milling techniques. The result is an innovation in both aesthetics and technique, delivering a new archetype for a watch collection and taking the idea of mass personalization to a whole new level.
Expertise involved in the Kromm design project
Ideation sketching and design development
Manipulation of algorithms
Shape refinement and ergonomics
Grasshopper programming
Adding exclusivity to your brand with generative design
Custom shape- and pattern generation can turn an ordinary product into an extraordinary one. We incorporate generative design techniques into our design process, along side traditional CAD tools, so we can create and develop unique product surfaces and shapes, adding to the exclusivity and tactility of your brand. Our process lets us design patterns and textures ranging from flat graphic applications to complex 3D forms and applications. Have a look at our Energy Cuff design or see our services page.
Other projects
Have a look at other projects by Groen & Boothman
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