Geesa Bathroom Accessories: Design and creative Direction
The Geesa ‘Aim’ Collection
The Geesa 'Aim' Collection
Various design and creative direction projects carried out for Geesa, a Dutch producer of high quality metal bathroom accessories since 1885. Shown here are two projects.
The design and detailing of the collection. The goal was to create a modular and versatile system for the mid-segment market. Of course it had to be easy to use and install.
By focusing on a limited number of elements and playing with the basic dimensions, it was possible to design a collection which can be used in different ways. For example horizontally and vertically, offering some new storage solutions. Versatility is created through a clean, minimalistic, straight-forward design which fits many modern interiors.
Geesa: designing for the bathroom of the future
Design-oriented research and formulation of various Future Scenarios. With these projects we helpen the brand to create a foundation for the design of future bathroom collections. This strategic body of work was done in close collaboration with the product development lead at Geesa. Furthermore it involved a hands-on dialogue with the design, production, marketing and sales departments. This to ensure an enthusiastic and broad-based foundation for future developments.
The point of Future Scenarios is to signal future trends and design opportunities. This enables a company like Geesa to take more of a lead in shaping its future. Thus making sure that such developments match perfectly with their brand DNA.
Geesa is a Dutch company specializing in high-quality bathroom accessories. Renowned for its craftsmanship, the brand offers a diverse range of products, including towel bars, soap dispensers, and mirrors, designed to elevate bathroom aesthetics and functionality.
With a focus on innovative design and durable materials, the products blend seamlessly into various interior styles, catering to both residential and commercial spaces. The company’s commitment to sustainability is evident through its use of eco-friendly materials and production methods.
Other projects
Have a look at other projects by Groen & Boothman
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