Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam
Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam

Aim Bathroom Collection for Geesa

Various design and creative direction projects carried out for Geesa, a Dutch producer of high quality bathroom accessories since 1885. Shown here are two projects. 

The design and detailing of the Aim collection The goal was to create a modular and versatile system which is easy to use and install.

By focusing on a limited number of elements and playing with the basic dimensions, it was possible to design a collection which can be used in different ways, for example horizontally and vertically, offering some new storage solutions. Versatility is created through a clean, minimalistic, straight-forward design which fits many modern interiors

www.geesa.com

Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam
Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam
Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam
Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam
Geesa Aim Bathroom collection design Joanna Boothman groen boothman amsterdam

Design-oriented research helps to create a foundation for future collections.

Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam

Aim Bathroom Collection for Geesa

Design and detailing of the Aim collection for Geesa, a Dutch producer of high quality bathroom accessories since 1885. The goal was to create a modular and versatile system which is easy to use and install. An important starting point was Geesa’s goal to be able to manufacture the collection in-house using existing toolings.

By focusing on a limited number of elements and playing with the basic dimensions, a simple yet elegant collection was designed. The main elements can be used in different ways, for example horizontally and vertically. In addition, the collection offers some new dual-storage solutions. Versatility is also created through a clean, minimalistic, straight-forward design which fits many modern interiors.

The modular system provides future possibilities for fitting in new storage products.

www.geesa.com

 

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Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam
Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam

Design-oriented research helps to create a foundation for future collections.

Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam
Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam
Geesa Aim Coram Badkamer collectie design Joanna Boothman groen boothman amsterdam

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