Aim Bathroom Collection for Geesa
Various design and creative direction projects carried out for Geesa, a Dutch producer of high quality bathroom accessories since 1885. Shown here are two projects.
The design and detailing of the Aim collection The goal was to create a modular and versatile system which is easy to use and install.
By focusing on a limited number of elements and playing with the basic dimensions, it was possible to design a collection which can be used in different ways, for example horizontally and vertically, offering some new storage solutions. Versatility is created through a clean, minimalistic, straight-forward design which fits many modern interiors
Design-oriented research helps to create a foundation for future collections.
Aim Bathroom Collection for Geesa
Design and detailing of the Aim collection for Geesa, a Dutch producer of high quality bathroom accessories since 1885. The goal was to create a modular and versatile system which is easy to use and install. An important starting point was Geesa’s goal to be able to manufacture the collection in-house using existing toolings.
By focusing on a limited number of elements and playing with the basic dimensions, a simple yet elegant collection was designed. The main elements can be used in different ways, for example horizontally and vertically. In addition, the collection offers some new dual-storage solutions. Versatility is also created through a clean, minimalistic, straight-forward design which fits many modern interiors.
The modular system provides future possibilities for fitting in new storage products.
Design-oriented research helps to create a foundation for future collections.
More Projects
