Urban Signage System for Utrecht
A recognisable identity without dominating the streetscape.
A lighter presence in the city
The urban signage system for the City of Utrecht was designed to be immediately recognisable without dominating the streetscape. Developed by Hanno Groen, the design combines a distinctive yet understated character with the practical demands of public space.
Instead of a conventional single support pole, the design uses two slender poles. This simple change gives the signs a lighter appearance while creating a recognisable identity within the urban environment.
The system included both static and electronic versions and remained in use in and around Utrecht for many years.
What we did:
Groen Boothman founder Hanno Groen designed the urban signage system for the City of Utrecht.
The work covered product and graphic design, with particular attention to legibility, visual identity, durability and integration into the public space.
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