Cutlery set '2.0'

Hanno Groen Joanna Boothman Design Creative Direction Amsterdam Cutlery design

Minimalist Cutlery Design

The great challenge in designing cutlery is finding the right balance between function and emotion. Cutlery is a very functional product that triggers almost all of our senses. It should feel pleasant in the hand and mouth, be balanced, look attractive and be easy to clean. In addition to all this, each set must consist of three basic designs, each having a specialized function.

A design for everyday use – ‘2.0’

Cutlery Set 2.0 is characterized by flowing lines and subtle roundings, giving it an elegant, refined look. The widened form of the grips creates a pleasant feel in the hand. The weight distribution, calculated by computers, ensures that the utensils are ergonomically perfectly balanced.

Technique meets emotion – ‘Picasso’

Cutlery set ‘Picaso’ is designed for special occasions, and originates from a concept study for Japan Airlines’ first class cabins. 

In the traditional Japanese kitchen, chopsticks are frequently used, and in aviation, weight plays a crucial role. These two significant aspects come together in the carefully balanced, slender and elegant shapes of the cutlery, that are almost controlled like chopsticks.

This design was later taken over by Paloma Picasso.

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Cutlery Set 2.0, side elevation showing off the flowing lines

The great challenge in designing cutlery is finding the right balance between function and emotion. Cutlery is a very functional product that triggers almost all of our senses.

Hanno Groen Joanna Boothman Design Creative Direction Amsterdam Cutlery design
Cutlery Set ‘Picasso’, an elegant design reminiscent of chop-sticks

Minimalist Cutlery Design

The great challenge in designing cutlery is finding the right balance between function and emotion. Cutlery is a very functional product that triggers almost all of our senses. It should feel pleasant in the hand and mouth, be balanced, look attractive and be easy to clean. In addition to all this, each set must consist of three basic designs, each having a specialized function.

A design for everyday use – ‘2.0’

Cutlery Set 2.0 is characterized by flowing lines and subtle roundings, giving it an elegant, refined look. The widened form of the grips creates a pleasant feel in the hand. The weight distribution, calculated by computers, ensures that the utensils are ergonomically perfectly balanced.

Technique meets emotion – ‘Picasso’

Cutlery set ‘Picaso’ is designed for special occasions, and originates from a concept study for Japan Airlines’ first class cabins. 

In the traditional Japanese kitchen, chopsticks are frequently used, and in aviation, weight plays a crucial role. These two significant aspects come together in the carefully balanced, slender and elegant shapes of the cutlery, that are almost controlled like chopsticks.

This design was later taken over by Paloma Picasso.

Cutlery Set 2.0, side elevation showing off the flowing lines

The starting point was the premise that in first class cutlery should be both jewellery and utensil.

The great challenge in designing cutlery is finding the right balance between function and emotion. Cutlery is a very functional product that triggers almost all of our senses.

Hanno Groen Joanna Boothman Design Creative Direction Amsterdam Cutlery design
Cutlery Set ‘Picasso’, an elegant design reminiscent of chop-sticks

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