Joanna Boothman groen design bathroom accessories boxes Hema
Bathroom Collection for the Hema, storage boxes
Joanna Boothman groen design bathroom accessories detail Hema
Fluid curves and interplay between colour and materials
Joanna Boothman groen design bathroom accessories Hema
Toothbrush Holder, Storage Box and Soap Dish

Bathroom accessories for the Hema

Designed by Joanna at npk design, this collection comprises seven typical everyday bathroom products, for storing and dispensing.

The underlying aesthetic concept is the subtle interplay between the colour, transparency and surface finish of the materials. The matte-finish of the white translucent parts subtly off-sets the bright glossy parts, to create a fresh, clean look. The use of a generous wall-thickness, in combination with a perfect friction-fit between the parts, gives the collection a high quality look and feel. Gentle curves give stability and elegance, whilst providing use-cues. The avoidance of sharp inner corners ensures that the products are easy to clean.

The different functions of these objects are brought together in a visually cohesive way, to create unity and grace in the bathroom space! 

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