Visuals Without Logic: The Blind Spot of AI in Design

What a Bicycle Frame Experiment Revealed About the Limits of AI in Design. AI is quickly becoming an important tool in our product designer’s toolkit — from accelerating concept generation to simulating lighting, materials, and finishes in near real-time. But as with any tool, understanding its limitations is just as important as embracing its capabilities.
How we use AI to Speed Up and Enhance Our Design Process

At G&B, one of the most common questions we hear today is: Do you use AI? The answer is a resounding yes! As curious designers, we love exploring new design tools—often in their early stages—and AI is no exception.