Initiate & Collaborate 

We are a dedicated, agile design duo. Ever curious, we initiate our own projects to explore new aesthetic-and technical boundaries and we collaborate with brands and companies to bring extraordinary new & innovative concepts to the market place. 

 

A Creative Boost

From lighting, furnishings and packaging, to electronics, jewellery and tableware, we work across a diverse array of design and industrial design projects. For us, the common thread and creative challenge of our time is to shape designs that connect emotionally with users, that bring joy and instill a desire to care for and cherish the products we own. Ultimately ensuring your brand stands out in the market and deeply resonates with your target audience. 

Stay ahead of the curve – Advanced Design & Concept Studies

We bring fresh perspectives and inventive solutions that keep you ahead of the curve. With Advanced design we deep-dive in to thinking freely about future products on a high level; playing with forms, ideas and state of the art technology. Often we are involved in the development of visionary new products at a very early stage, long before they enter the market.

With our collaborative approach and forward-thinking mindset, we help you envision and create ground-breaking design solutions for your sector. 

innovative concept design scooter by Groen & Boothman Amsterdam
innovative concept design scooter by Groen & Boothman Amsterdam

Stay ahead of the curve – Advanced Design & Concept Studies

We bring fresh perspectives and inventive solutions that keep you ahead of the curve. With Advanced design we deep-dive in to thinking freely about future products on a high level; playing with forms, ideas and state of the art technology. Often we are involved in the development of visionary new products at a very early stage, long before they enter the market.

With our collaborative approach and forward-thinking mindset, we help you envision and create ground-breaking design solutions for your sector. 

Information is Power – Design Research & Strategy

Research and strategy lie at the foundation of every project we execute. Understanding the behaviour and motivation of your customers is key to creating successful products. Therefore we continuously research trends and new technologies, addressing global issues like circularity, sustainability and others. Combining our vast experience with research and creative thinking we can help you develop tailored scenarios & strategies that align with your vision and maximize your impact.

research geesa design groen & boothman
research geesa design groen & boothman

Information is Power – Design Research & Strategy

Research and strategy lie at the foundation of every project we execute. Understanding the behaviour and motivation of your customers is key to creating successful products. Therefore we continuously research trends and new technologies, addressing global issues like circularity, sustainability and others. Combining our vast experience with research and creative thinking we can help you develop tailored scenarios & strategies that align with your vision and maximize your impact.

Perfection to the last detail – Industrial Design & Product Development

Designing and developing new products or improving existing ones is deeply rooted in our DNA. Whether we are designing appliances, tableware, soft goods, outdoor furniture or other products, it’s always about finding the perfect balance between consumer needs, commercial value and technology. With our extensive multi-faceted experience, we can support you through all the steps necessary to efficiently translate an idea into a successful product; from initial concept development through to design detailing, prototyping and launch. 

Furthermore, we embrace 4th industrial revolution technology; besides traditional CAD tools we are at the forefront of using advanced computing tools, such as generative design and AI, opening doors to innovative forms and solutions with an unprecedented level of complexity and refinement. 

quantified sensor design groen boothman
quantified sensor design groen boothman

Perfection to the last detail – Industrial Design & Product Development

Designing and developing new products or improving existing ones is deeply rooted in our DNA. Whether we are designing appliances, tableware, soft goods, outdoor furniture or other products, it’s always about finding the perfect balance between consumer needs, commercial value and technology. With our extensive multi-faceted experience, we can support you through all the steps necessary to efficiently translate an idea into a successful product; from initial concept development through to design detailing, prototyping and launch. 

Furthermore, we embrace 4th industrial revolution technology; besides traditional CAD tools we are at the forefront of using advanced computing tools, such as generative design and AI, opening doors to innovative forms and solutions with an unprecedented level of complexity and refinement. 

groen and boothman projects brands