‘Atlas’ Motorcycle Concept Study

An advanced design project entailing a full-scale motorcycle concept study with the goal of defining a new form-language for the design of future generations of Yamaha motorbikes.

The most important objective in the program of requirements for the Atlas was to create a motorbike with a sporty appearance, which can also transport minimally 70 liters of luggage. An assignment that initially sounded like: “design a Formula 1 racing car which you can also use as a moving van”.

One of many Hanno Groen projects undertaken for Yamaha. Projects ranging from graphic and colour studies to full-fledged concept studies to create new form/design language. 

Technique meets emotion

The design of motorbikes entails a constant search for balance between contrasting elements. In the case of Atlas this was achieved by putting extra emphasis on the lines, the power and the technique to compensate for the relatively large luggage spaces. To this end, the crankshaft of the engine was taken as the visual center for the strongly wedge-shaped design. The storage areas are concealed in such a way as to be subordinate to the main form.

Every inch and aspect of the motorcycle is designed; from the overall silhouette right down to the smallest of details on the handlebar switches and footrests.

‘Atlas’ Concept Motorcycle

An advanced design project entailing a full-scale motorcycle concept study with the goal of defining a new form-language for the design of future generations of Yamaha motorbikes.

The most important objective in the program of requirements for the Atlas was to create a motorbike with a sporty appearance, which can also transport minimally 70 liters of luggage. An assignment that initially sounded like: “design a Formula 1 racing car which you can also use as a moving van”.

One of many Hanno Groen projects undertaken for Yamaha. Projects ranging from graphic and colour studies to full-fledged concept studies to create new form/design language. 

Technique meets emotion

The design of motorbikes entails a constant search for balance between contrasting elements. In the case of Atlas this was achieved by putting extra emphasis on the lines, the power and the technique to compensate for the relatively large luggage spaces. To this end, the crankshaft of the engine was taken as the visual center for the strongly wedge-shaped design. The storage areas are concealed in such a way as to be subordinate to the main form.

 

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Supporting Brands with Advanced Design

The results of this project have served as a beacon in helping steer Yamaha’s subsequent designs, wherein many details can be traced back to this advanced concept study. 

Concept studies are a proven way to test new ideas and trigger market client response.

Supporting Brands with Advanced Design

The results of this project have served as a beacon in helping steer Yamaha’s subsequent designs, wherein many details can be traced back to this advanced concept study. 

Concept studies are a proven way to test new ideas and trigger market client response

 

Motorcycle concept study Hanno Groen Design Amsterdam
Full scale clay model

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