>driving innovation with design for the future | advanced design
>disruptive design for luxury brands
>timeless design for public spaces
>design of innovative softgoods
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Every successful product starts with a great design.

We help brands and organizations to create value with product design, research, design thinking, developing strategies, branding and smart portfolio management. 

25+ years of experience creating successful, innovative products for renowned brands and consultancies in The Netherlands and abroad have given us extensive know-how and a sharp helicopter-view over all aspects involved in the design process, from first idea to final retail presence. 

Groen & Boothman is an agency for industrial design and strategic creative direction led by Hanno Groen and Joanna Boothman, based in Amsterdam, The Netherlands.

We are seasoned designers and advisors, combining innovative thinking and extensive technical knowhow with a deep understanding of human behavior to make the optimal connection between people, products and technology.  

Whether you are looking for an excellent design, an independent advice, a fresh view or practical know-how to support your project, just get in touch to share your thoughts and ideas.

Things often start over a cup of coffee, so why not come by for a chat or let’s plan a call

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