The Hidden Power of Concept Studies: Unlocking Innovation
Concept studies are a widely used tool in automotive design but often underestimated in other design disciplines because they are sometimes seen as preliminary or theoretical, rather than practical or actionable. At Groen & Boothman we have been involved in several advanced design projects which resulted in concept studies that push the limits of design and technology. We think more industries should do concept studies because they are a very useful tool which pays itself back for several reasons.