Generative Design Watches for Kromm

Fourth Industrial Revolution Luxury Watches for Kromm. Kromm Watches are the first mechanical watches ever designed and produced using fourth industrial revolution generative design technology. Pushing the boundaries of luxury design to the next level, with a new approach to creating singular 1-of-1 timepieces, each as individual as the wearer.

Craft at scale

Nature is a designer without equal. Every leaf, branch, and tree is unique and never accidental. Form seamlessly flows into function. In homage, Kromm watches are created in the same unbridled yet highly controlled way, with neither repetition nor restriction to shape or symmetry. The Kromm watch is the ultimate expression of the personal and exclusive. 

A whole new approach to watch casing design 

The challenge was to integrate the mass customization of different shapes into the production process. This was realized in close cooperation with a chain of Swiss and Dutch suppliers and developers, with a new methodology for automated production using high-precision CNC milling to create unique casings in series. An innovation in aesthetics and in technique, the result delivers a new archetype for a watch collection and takes the idea of mass personalisation to a new level.

More details and expected launch: 2023. Technical support by nSize.

Contact us directly for more info about The Kromm Watch.

Generative Design Watches for Kromm

Fourth Industrial Revolution Luxury Watches for Kromm. Kromm Watches are the first mechanical watches ever designed and produced using fourth industrial revolution generative design technology. Pushing the boundaries of luxury design to the next level, with a new approach to creating singular 1-of-1 timepieces, each as individual as the wearer.

Craft at scale

Nature is a designer without equal. Every leaf, branch, and tree is unique and never accidental. Form seamlessly flows into function. In homage, Kromm watches are created in the same unbridled yet highly controlled way, with neither repetition nor restriction to shape or symmetry. The Kromm watch is the ultimate expression of the personal and exclusive. 

A whole new approach to watch casing design 

The challenge was to integrate the mass customization of different shapes into the production process. This was realized in close cooperation with a chain of Swiss and Dutch suppliers and developers, with a new methodology for automated production using high-precision CNC milling to create unique casings in series. An innovation in aesthetics and in technique, the result delivers a new archetype for a watch collection and takes the idea of mass personalisation to a new level.

More details and expected launch: 2023. Technical support by nSize.

Contact us directly for more info about The Kromm Watch.

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Watch Strap Collection for Kromm

A dedicated strap collection for Kromm Watches, the first mechanical watches ever designed and produced using fourth industrial revolution generative design technology. 

We created a vision for the watch strap program and set out to develop some signature models using a similar approach to aesthetics and technology as The Kromm Watch itself. 

The new exotic

Mimicking the way nature designs, Kromm watches are created in an unbridled yet highly controlled way, with neither repetition nor restriction to shape or symmetry. This biomimetic approach served as inspiration for the strap designs. By paying particular attention to craft, playfulness and tactility, the resulting collection enhances the unique design of the watch itself and offers a thoroughly contemporary and provides users with versatility in personal styling.

We also designed a unique strap mechanism which facilitates quick-change of straps and bracelets.

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Hanno Groen Joanna Boothman Design Creative Direction Amsterdam Watch strap designs
Hanno Groen Joanna Boothman Design Creative Direction Amsterdam Watch strap designs
Programming behind the design

Good bye uniformity, generative design

Nature is a designer without equal. Every leaf, branch, and tree is unique and never accidental. In homage, Kromm watches are created in the same unbridled yet highly controlled way, with neither repetition nor restriction to shape or symmetry.

Kromm minimalist with water strap
A new exotic generated skin

Watch Strap Collection for Kromm

A dedicated strap collection for Kromm Watches, the first mechanical watches ever designed and produced using fourth industrial revolution generative design technology. 

We created a vision for the watch strap program and set out to develop some signature models using a similar approach to aesthetics and technology as The Kromm Watch itself. 

The new exotic

Mimicking the way nature designs, Kromm watches are created in an unbridled yet highly controlled way, with neither repetition nor restriction to shape or symmetry. This biomimetic approach served as inspiration for the strap designs. By paying particular attention to craft, playfulness and tactility, the resulting collection enhances the unique design of the watch itself and offers a thoroughly contemporary and provides users with versatility in personal styling.

We also designed a unique strap mechanism which facilitates quick-change of straps and bracelets.

 

Hanno Groen Joanna Boothman Design Creative Direction Amsterdam Watch strap designs
Two signature straps from the Kromm collection, ‘Water’ & ‘Spine’ straps
Hanno Groen Joanna Boothman Design Creative Direction Amsterdam Watch strap designs
‘Spine’ straps

Sustainable exotics / The new textiles

A new exotic generated skin?
Studies in decoration using irregular, natural and variegated patterns

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