Generative Design Watches for Kromm, a new archetype for watches

Kromm Watches are the first mechanical watches ever designed and produced using fourth industrial revolution generative design technology. Pushing the boundaries of luxury design to the next level, with a new approach to creating singular 1-of-1 timepieces, each as individual as the wearer.

 

Goodbye Uniformity

Nature is a designer without equal. Every leaf, branch, and tree is unique and never accidental. Form seamlessly flows into function. In homage, Kromm watches are created in the same unbridled yet highly controlled way, with neither repetition nor restriction to shape or symmetry. The Kromm watch is the ultimate expression of the personal and exclusive. 

 

A whole new approach to watch-casing design produced in series

The challenge in the project was to integrate the mass customization into the production process. This was realized in close co-operation with a chain of specialist Swiss and Dutch suppliers and developers, with a new methodology for automated production using high-precision cnc milling to create unique casings in series. An innovation in aesthetics and in technique, the result delivers a new archetype for a watch collection and takes the idea of mass customization, or mass personalisation, to a new level.

More details and expected launch: 2021. Technical support by nSize.

Contact us directly for more info about The Kromm Watch

Generative Design Watches for Kromm, a new archetype for watches

Kromm Watches are the first mechanical watches ever designed and produced using fourth industrial revolution generative design technology. Pushing the boundaries of luxury design to the next level, with a new approach to creating singular 1-of-1 timepieces, each as individual as the wearer.

 

Goodbye Uniformity

Nature is a designer without equal. Every leaf, branch, and tree is unique and never accidental. Form seamlessly flows into function. In homage, Kromm watches are created in the same unbridled yet highly controlled way, with neither repetition nor restriction to shape or symmetry. The Kromm watch is the ultimate expression of the personal and exclusive. 

 

A whole new approach to watch-casing design produced in series

The challenge in the project was to integrate the mass customization into the production process. This was realized in close co-operation with a chain of specialist Swiss and Dutch suppliers and developers, with a new methodology for automated production using high-precision cnc milling to create unique casings in series. An innovation in aesthetics and in technique, the result delivers a new archetype for a watch collection and takes the idea of mass customization, or mass personalisation, to a new level.

More details and expected launch: 2021. Technical support by nSize.

Contact us directly for more info about The Kromm Watch

 

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Kromm 4th Industrial Revolution Watch
Generative Watches for Kromm designed by Groen&Boothman with 4th industrial revolution technology
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