Seasoned designers and advisors with decades of experience
Groen & Boothman is a boutique agency for industrial design and strategic creative direction led by Hanno Groen and Joanna Boothman. We are based in Amsterdam, The Netherlands and work for brands and organizations worldwide such as Signify, Asics, Yamaha, PostNL, Hema, Heineken, Giant, City of Rotterdam, Volvo and many more. View our wide variety of projects and find out more about our way of working. Or read our blogs and get to know more about our approach on product design and technology.
Technique meets emotion at Groen & Boothman
We are seasoned designers and advisors, combining extensive technical know-how with a deep understanding of human behavior. As a result we are highly skilled in making the optimal connection between people, products and technology. We help brands and organizations to create long lasting value with product design, research, design thinking, developing product strategies and smart portfolio management.